A little more variety

Eat 30.
Feel good.

Magic 30 is a simple way to keep track of the variety of plant foods you eat each week.

Vegetables, fruit, beans, herbs, spices, nuts, seeds and whole grains all count. Your target: 30 different ones.

Magic 30 app icon
This week's target
30 different
plant foods

What counts?

Variety is the game.

Each different plant-based food counts towards your weekly total. Magic 30 makes it easy to remember what you've eaten and see how close you are to 30.

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Vegetables

Carrots, broccoli, peppers, onions and plenty more.

🍎

Fruit

Apples, berries, bananas, oranges and whatever takes your fancy.

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Beans & pulses

Beans, chickpeas, lentils, peas and other pulses.

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Herbs & spices

Basil, coriander, cumin, turmeric, rosemary and more.

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Nuts & seeds

Walnuts, almonds, pumpkin seeds, chia and sesame.

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Whole grains

Oats, brown rice, barley, rye and whole-grain foods.

Keep it simple

Three steps. No calorie counting.

01

Eat something

Have your normal meals. There are no prescribed diets and no complicated rules.

02

Tap what you ate

Record the different plant foods you've eaten during the week.

03

Aim for 30

See if you can reach thirty different foods before the week is over.

Why 30?

Give your gut a bit of variety.

Eating a varied diet containing plenty of plant foods is a simple way to include a wider range of fibre and nutrients in your diet.

Magic 30 isn't a diet plan and it doesn't tell you what you can or can't eat. It simply turns variety into a small weekly challenge.

No streaks to protect. No guilt if you miss a week. Just start again on Monday.

Ready?

How many can you manage this week?

Magic 30 is available for iPhone and iPad.

Download Magic 30 on the App Store